Client brief template for video editing

Before these steps, the client gives their name and email.

1. 1.Your project

   • What is the main goal of this project?Long answer
   • Link to your channelLink, optional
   • How many videos to edit?One choiceJust one to startOne a weekTwo a week or moreIt varies
   • Length of the final videosOne choiceUnder 5 min5 to 15 min15 to 30 minOver 30 min

2. 2.The edit

   • How is the footage shot?One choiceTalking head, one cameraMulti-cameraVlog or outdoorScreen recordingsFilmed podcast
   • Average raw footage per videoShort answer, optional
   • On top of the edit?Several choices, optionalSubtitlesGraphics and animationsMusic and sound designColour gradingThumbnailsShort clips from the video

3. 3.Budget and timing

   • What monthly budget have you set aside?Budget rangeUnder $300 / month$300 – $800 / month$800 – $1,500 / month$1,500 – $3,000 / monthOver $3,000 / monthNot sure yet
   • When do you need it?One choiceAs soon as possibleWithin a monthIn 2 to 3 monthsNo fixed dateBy a specific date
   • Which date?Date
   • Who signs off on the project on your side?One choiceJust meMe and a partner or a teamSomeone else signs off

4. 4.Last details

   • Any channels whose editing you like?Long answer, optional
   • Anything else we should know?Long answer, optional

Before these steps, the client gives their name and email.

1. 1.Your project

   • What is the main goal of this project?Long answer
   • Where will the video be shown?Several choicesSocial media adsWebsiteTrade show or eventYouTubeTV or cinema
   • Desired lengthOne choiceUnder 30 s30 s to 1 min1 to 3 minOver 3 min
   • What footage do you have?One choiceNothing, it needs shootingFootage to editOnly photos and the logo

2. 2.The details

   • Is the script written?One choice, optionalYesA rough ideaNo, it needs writing
   • Do you need a voice-over?Yes or no, optional
   • Formats to deliverSeveral choices, optionalLandscape 16:9Vertical 9:16Square 1:1
   • Who should watch it?Short answer, optional

3. 3.Budget and timing

   • What budget have you set aside?Budget rangeUnder $800$800 – $2,000$2,000 – $5,000$5,000 – $10,000Over $10,000Not sure yet
   • When do you need it?One choiceAs soon as possibleWithin a monthIn 2 to 3 monthsNo fixed dateBy a specific date
   • Which date?Date
   • Who signs off on the project on your side?One choiceJust meMe and a partner or a teamSomeone else signs off

4. 4.Last details

   • Any examples you like?Long answer, optional
   • Anything else we should know?Long answer, optional

Before these steps, the client gives their name and email.

1. 1.Your project

   • What is the main goal of this project?Long answer
   • What kind of animation?One choiceExplainer videoAnimated logoSocial media animationsVideo graphics packageUI animation
   • LengthOne choiceUnder 15 s15 to 60 s1 to 2 minOver 2 min
   • Visual styleOne choice, optionalFlat 2DCharacter animationKinetic type3DNot sure yet

2. 2.The details

   • What do you already have?One choice, optionalA full visual identityJust a logoIllustrations or designs readyNothing
   • Is the script written?One choice, optionalYesA rough ideaNo, it needs writing
   • Do you need a voice-over?Yes or no, optional
   • Formats to deliverSeveral choices, optionalLandscape 16:9Vertical 9:16Square 1:1

3. 3.Budget and timing

   • What budget have you set aside?Budget rangeUnder $800$800 – $2,000$2,000 – $4,000$4,000 – $8,000Over $8,000Not sure yet
   • When do you need it?One choiceAs soon as possibleWithin a monthIn 2 to 3 monthsNo fixed dateBy a specific date
   • Which date?Date
   • Who signs off on the project on your side?One choiceJust meMe and a partner or a teamSomeone else signs off

4. 4.Last details

   • Any examples you like?Long answer, optional
   • Anything else we should know?Long answer, optional

Before these steps, the client gives their name and email.

1. 1.Your project

   • What is the main goal of this project?Long answer
   • How many videos a week?One choice1 to 23 to 5More than 5Not sure yet
   • On which platforms?Several choicesInstagram ReelsTikTokYouTube ShortsLinkedIn
   • Where does the footage come from?One choiceI film it myselfCut from long videosEverything needs shootingA mix

2. 2.The details

   • Link to your main accountLink, optional
   • Who comes up with ideas and hooks?One choice, optionalMeYouTogether
   • Animated captions?Yes or no, optional
   • Should the videos be posted for you too?Yes or no, optional

3. 3.Budget and timing

   • What monthly budget have you set aside?Budget rangeUnder $300 / month$300 – $800 / month$800 – $1,500 / month$1,500 – $3,000 / monthOver $3,000 / monthNot sure yet
   • When do you need it?One choiceAs soon as possibleWithin a monthIn 2 to 3 monthsNo fixed dateBy a specific date
   • Which date?Date
   • Who signs off on the project on your side?One choiceJust meMe and a partner or a teamSomeone else signs off

4. 4.Last details

   • Any accounts whose videos you like?Long answer, optional
   • Anything else we should know?Long answer, optional